Klaviyo + paid marketing

19 dec

Optimize your advertising strategy by using the data stored in Klaviyo to deliver more targeted ad campaigns. This is what your advertising agency needs to know about Klaviyo.

Key integration benefits

Increase return on ad spend (ROAS) by targeting highly-qualified buyers to drive higher conversions.

Improve the customer experience with consistent, relevant messaging across channels.

Save time by automatically keeping advertising audiences up to date. No more manual list uploads

Using first-party data to increase return on ad spend

Paid advertising remains a key channel for e-commerce brands to build top-of-funnel awareness and grow their customer base. But with data privacy restrictions intensifying, paid advertising becoming more competitive, and advertising cookies falling out of favor, advertising on third-party platforms has become more challenging and costly.

Using first-party data to optimize your advertising strategy will make your marketing spend work harder by delivering more relevant and targeted ad campaigns. Klaviyo’s integrations with popular advertising channels and networks make this easy. The hyper-precise segments built within Klaviyo can automatically sync and be used as advertising audiences — for retargeting purposes or to reach similar high-intent audiences — resulting in higher conversion rates and a better return on advertising spend.

How it works:

BUILD KLAVIYO SEGMENTS

VIP customers
Potential purchases
High churn risk
Cart abandoners

SYNC TO YOUR AD PLATFORM

Automatically sync Klaviyo segment data to popular ad platforms to create targeted advertising audiences.

REACH QUALIFIED BUYERS THROUGH YOUR AD CAMPAIGNS

Search
Display
Social
Video

Top use cases using Klaviyo data

Retarget select segments (i.e. cart abandoners, new customers, VIP shoppers) with specific, highly-personalized ads.

Use existing profile data to target new audiences who resemble your best customers.

Exclude select segments from future campaigns to avoid targeting those who recently purchased or have a low intent to buy.

Klaviyo Integrations to optimize your client’s paid ad strategy

Here you’ll find the top integrations that make it easy to use yourfirst-party data within Klaviyo to deliver more effective advertising campaigns. Klaviyo connects with some of the most popular advertising solutions in the industry––allowing your team to use the best-in-class tools you’re used to, without worrying about data inaccuracies, lack of integrations, or procurement issues along the way.

GOOGLE ADS

Google Ads is Google's online advertising program. Through Google Ads, brands can create online ads to reach people exactly when they're interested in the products and services that they offer Google Ads can appear on Google search sites, Google search partners, and the Google Display Network.

Key use cases with Klaviyo:

Retarget existing profiles using Klaviyo list and segment data
Exclude certain segments from future ads
Use existing profiles to create similar audiences to expand the reach of your ad campaign
Observe and monitor how a specific audience is performing

CRITEO

Criteo is a global commerce media company. Its industry-leading Commerce Media Platform connects marketers and thousands of media owners to deliver richer consumer experiences from product discovery to purchase. Criteo gives advertisers direct access to thousands of premium publishers and online video inventory.