The Fresh Start Effect: A Psychological Key to Change

Change is hard. We've all experienced the struggle of building new habits or breaking old ones. But what if I told you that there are specific times of the year when change becomes easier?

According to Katy Milkman, author of "How to Change: The Science of Getting from Where You Are to Where You Want to Be," a psychological phenomenon exists called the "Fresh Start Effect."The concept is simple yet powerful. There are moments in life when we feel we can leave past failures behind and start anew, making it easier to commit to our goals.

Research shows that starting something new in landmark moments allows you to shed your "old self," see the bigger picture of your long-term life vision, and finally make the changes that align with that vision. Compared to a baseline, people are 145.3% more likely to stick to their goals at the beginning of the year.

Fresh starts can also serve as buying triggers for your ideal customers. Certain dates in the calendar, such as the start of a new week, month, or year, a birthday, or the end of a quarter, can significantly increase people's motivation to pursue their goals.

As of today, January 2nd, the beginning of a new year, your buyers are feeling a strong motivation to make changes and pursue their aspirations. So, how can you apply this knowledge to boost your sales? Consider using the "New Year" as a trigger event. As we return to work on the first day of the new year, many individuals are energized and ready to pursue their goals.

This presents a perfect opportunity to promote products or services that help people work smarter and achieve their financial objectives.

For instance, if you have a product that assists in marketing and increasing revenue, like our new Wallet Opening Words playbook, now is the ideal time to launch a promotion.

By leveraging the "fresh start" buying trigger, you can tap into the heightened motivation of your potential customers and drive sales.

In conclusion, the Fresh Start Effect is a powerful psychological phenomenon that can be harnessed to facilitate change and drive consumer behavior. By understanding and leveraging the impact of fresh starts, you can better align your marketing efforts with the heightened motivation of your audience, ultimately leading to increased sales and business success.